Marketing · Technology · AI
LeadLink designs, builds, and runs the whole thing: AI agents, sites that convert, paid media, the CRM behind it, and the dialer that closes. Built inside insurance, rebuilt for any industry.
What we build
Most agencies sell you one piece and leave you to work out how it connects to everything else. We'd rather build the pieces and the connections between them, so the ad someone clicked on and the policy they bought two weeks later end up on the same record.
Agents that answer, qualify, and book appointments on voice and chat. Behind them sit the automations that move records between your ad accounts, CRM, and carriers, so nobody on your team is retyping the same lead into three systems.
Sites built to get one thing done, then measured to see whether they did it. Quick to load, clear about what they're asking for, and wired into your tracking before they go live.
Creative and buying across Meta, Google, and native. Tests run in structured rounds so you can tell which change caused what, and the losers get cut on a schedule rather than whenever somebody gets nervous.
One place where every lead, call, disposition, and dollar lives, in a schema you own outright. Role-based access down to the field, a full audit trail, and an API the rest of your stack can talk to.
Predictive and preview dialing wired straight into the CRM. The record is already on screen when the call connects, and whatever happens on that call writes itself back without an agent logging it by hand.
The insurance stack we built first: routing rules, compliance rails, disclosure logic, quote flows. All of it is configuration rather than code, so the same machinery runs home services, legal, solar, or B2B.
The stack
These are the five stages your money moves through, in order. They lean on each other more than people expect. If your team takes four hours to call a lead back, it stops mattering how good the ads were.
01 / Attract
In restricted categories you often can't target at all, so the ad has to do the targeting. We write and design it so the right person recognizes themselves in the first line and everyone else scrolls past. Structured test rounds, one variable at a time, budget moved on data.
02 / Capture
Landers built around a single decision, loading in under a second, with form logic that filters tire-kickers before they cost you a dial. Every field maps to a CRM property on the way in. No orphan spreadsheets, no cleaning it up later.
03 / Contact
The lead hits the dialer and the AI agent in the same instant. Whoever gets there first wins. Usually the agent at 2am, usually a human at 2pm. Routing decides by source, state, license, and who's actually logged in right now.
04 / Convert
Dispositions, recordings, and revenue land on the same record as the ad that created it. You get cost per sale by creative, by hour, by agent — not cost per lead by campaign, which is the number that hides the problem.
05 / Compound
Reactivation campaigns, renewal and cross-sell sequences, and outcome data pushed back to the ad platforms so the algorithm optimizes toward buyers instead of form-fillers. Month six should cost less than month one.
Modular by design
Most people who call us need two or three of these, not all six. Tell us which ones and we'll build those and leave the rest of your setup alone. Everything here runs on its own, so adding another piece in six months doesn't mean tearing up what already works.
The platform
Most teams buy their CRM from one vendor and their dialer from another, then spend a year getting the two to talk. Ours were built on the same database, so there's nothing to sync and nothing to reconcile at the end of the month.
A pipeline view that matches how your floor actually works, not how a generic SaaS thinks it should. Custom objects for policies, quotes, carriers, or whatever your vertical calls the thing you sell.
Predictive when the queue is deep, preview when the lead is expensive. The record opens before the call connects, so nobody opens with a stall while they read.
Where it runs
We learned this in insurance, where you're dealing with consent rules, disclosure requirements, licensing that changes by state, and ad platforms that won't let you target anybody. Most other industries turn out to be a lighter version of the same job, which is why the stack moves over without much rework.
We build around what you actually need, and we do the homework before we touch anything. Every vertical we work in gets 10,000+ hours of it: call reviews, competitor teardowns, buyer interviews, regulatory reading, and the messy operational detail nobody writes down.
That's why the system fits how your buyers actually behave, instead of being a template lifted from someone else's market and repainted with your logo.
Disclosure blocks, consent language, and review gates go in while we build, rather than after an ad account gets flagged.
Objects, routing rules, and scripts are all configuration. Moving into another industry is a data change, not a rewrite.
You own the data, the ad accounts, the domains, and the schema. If you ever want to leave, you take all of it with you.
How we engage
We keep the opening stretch of a project short. Look at what's actually happening in your accounts, agree on what gets built, build it, then run it next to your team until they can take it over.
Two weeks inside your ad accounts, CRM, and call recordings. You get the map of where the money leaks whether or not you hire us for anything else.
The whole system on one page: data model, routing logic, creative plan, and the number each piece is answerable for. You sign off before anyone writes code.
Site, CRM, dialer, agents, and tracking, shipped in staged releases you can look at weekly. Nothing goes live without a way to roll it back.
We run the media, watch the floor, and iterate on a fixed cadence. Or we train your team and hand over the keys. Plenty of clients start with the first and move to the second.
Start here
You don't need to write a spec. A few sentences about what's going on is enough for us to come back with scope, a price, and a timeline. If it turns out we're not the right people for the job, we'll say so instead of taking the meeting anyway.